'MAP pricing, what is it?'

MAP pricing, what is it?

12/15/09 18:08

Throughout one's website, there are a number of items that have a caption which indicates that they are displayed at MAP price, as well as have a link for obtaining one's "MAP Price".

There is actually a reason for this, and that would be what is known as "MAP", or better known as the Minimum Advertised Price. A voluntarily agreement is what MAP is, one in which all retailers that are legitimate, meaning they are manufacturer authorized, can enter with their authorized USA supplier, usually the manufacturer.

It is understood though, that in some cases, even by the official USA distribution arm designated by the manufacturer.

Link: What is MAP Pricing

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