A smart and savvy consumer would certainly almost always know that the advertised price on any particular merchandise is not always the real 'bottom line' of it all, concerning the cost of the product and so on.
Sometimes when we scour though the internet we find products that are priced at rates that seem to be generic to every online location that is visited.
Shoppers who really understand how MAP works, often get what they are looking for, because they know that quite simply, the advertised price is not always the bottom line.
Link: Savvy Shoppers Know

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